Ad monetization guides

Clear, practical advice on earning more from ads — eCPM and RPM explained, format comparisons, and network breakdowns for apps, games, and websites.

Both are giants of mobile monetization, but they win in different situations. Here's how AppLovin MAX and AdMob actually compare on payout.

eCPM is the single most important number in ad monetization — yet it's widely misunderstood. Here's the plain-English version.

These two formats drive the vast majority of mobile game ad revenue — but they affect players very differently. Here's how to choose.

"How much will I make from ads?" depends on format, geo, and network. Here are realistic eCPM ranges to anchor your expectations.

AdSense gets you started; Mediavine can multiply your RPM. Here's how they compare and when the switch is worth it.

You don't always need more installs to earn more. These seven levers grow revenue from the users you already have.