Unity Ads Revenue Calculator
Estimate what your game earns on Unity Ads from daily active players, ad formats, and where your players are.
Your setup
Strong for games, especially with video. Native Unity engine integration.
Based on 2024–2025 industry benchmarks. See methodology
Revenue by ad format
From estimate to payout
Every mobile network pays in US dollars by bank transfer or PayPal, monthly, once you pass its threshold. Two steps: the network itself, and an account that can receive the money cheaply if your bank cannot.
Best for game publishers. Rewarded video eCPMs are among the highest in the industry.
Top-paying mediation platform. Runs a real-time auction across all major networks to maximize your eCPM.
Gives you USD, EUR and GBP account details that ad networks can pay into by bank transfer, then converts at the mid-market rate. The usual choice for developers paid from outside their home currency.
A receiving account that accepts network payouts in USD and other currencies, with local withdrawal in 190+ countries. Common among AdMob and AppLovin publishers outside the US.
Some links are referral links. They cost you nothing and may earn this site a commission.
What this calculator assumes for Unity Ads
Unity Ads is a video-first network built into the Unity engine and used far beyond it. Rewarded video is its strength: game advertisers buying installs pay well for players who chose to watch a full video for an in-game reward, and Unity's demand is almost entirely those advertisers. Interstitials are solid, banners are an afterthought, and native ads are not offered at all, which the calculator reflects by leaving that format unavailable.
The benchmarks describe a game with good placements, mostly rewarded and interstitial, running Unity Ads directly or as a bidder in LevelPlay or MAX mediation. Tier 1 is the US, UK, Canada, and Australia; Tier 2 is Western Europe and developed Asia-Pacific; Tier 3 is the rest. iOS earns a 30% premium over Android, and game categories carry their own multipliers, from 0.75 for hypercasual to 1.3 for mid-core.
| Format | Tier 1 eCPM | Tier 2 eCPM | Tier 3 eCPM |
|---|---|---|---|
| Rewarded Video | $18.00 | $7.00 | $2.50 |
| Interstitial | $8.00 | $3.00 | $1.00 |
| Banner | $0.50 | $0.20 | $0.08 |
| Native Ad | Not offered by Unity Ads | ||
These are blended benchmarks for a well-run app, calibrated in June 2026 against published industry reports, not the median publisher. The full method is on the methodology page.
Worked examples
Three apps run through the calculator with its default settings: iOS, three rewarded videos, six interstitials, and twenty banner impressions per user per day. Change any input above and the estimate updates instantly.
| Scenario | Daily users | Blended eCPM | Per month | Per year |
|---|---|---|---|---|
| Small hypercasual gameHypercasual Game, a balanced global mix | 5,000 | $1.26 | $5,473 | $66,584 |
| Growing casual gameCasual Game, a balanced global mix | 20,000 | $1.93 | $33,540 | $408,070 |
| Mid-core game with a Western audienceMid-core / Strategy, mostly US, UK, Canada, and Australia | 50,000 | $4.92 | $213,954 | $2,603,107 |
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How Unity Ads pays
- When: Within 60 days of the end of the month, net 60, as an automatic monthly payout.
- Minimum: Set in your Tipalti payout profile; earnings below it carry over.
- How: PayPal and bank transfer through Tipalti, after tax information is on file.
Net 60 makes Unity the slowest payer of the big four; AppLovin pays the same month's earnings about 45 days sooner. The full calendar, the verification steps, and how to receive dollars outside the US are in the AdMob payments guide.
Unity Ads questions
Is Unity Ads only for games built in Unity?
No. There are native iOS and Android SDKs, and Unity Ads runs inside AppLovin MAX and LevelPlay mediation as a bidder. The integration is smoothest inside the Unity engine, and the demand is tuned for games, so non-game apps usually earn less here than on AdMob or Meta.
What eCPM does Unity Ads pay for rewarded video?
Around $18 for a mostly US audience, $7 for Western Europe and developed Asia-Pacific, and about $2.50 for the rest of the world, before the iOS premium and your category multiplier. Those are the benchmark values in this calculator; a new game usually starts below them and climbs as fill and advertiser data build.
Does Unity Ads offer native or banner ads?
Banners yes, at eCPMs well under a dollar. Native ads no. If native placements matter to your app, Meta Audience Network and AppLovin MAX are the networks with real native demand.
What is the difference between Unity Ads and LevelPlay?
Unity Ads is the ad network, the demand. LevelPlay, from ironSource, which Unity merged with in 2022, is the mediation platform that auctions your impressions across Unity Ads and other networks. Running Unity Ads inside LevelPlay or MAX usually beats running it alone once you have volume.
Get Unity Ads running, then the payout side
Unity Ads is free to join. Net 60 means the first payment is slow; open a USD account early if your bank is not in dollars.
Best for game publishers. Rewarded video eCPMs are among the highest in the industry.
Top-paying mediation platform. Runs a real-time auction across all major networks to maximize your eCPM.
Gives you USD, EUR and GBP account details that ad networks can pay into by bank transfer, then converts at the mid-market rate. The usual choice for developers paid from outside their home currency.
A receiving account that accepts network payouts in USD and other currencies, with local withdrawal in 190+ countries. Common among AdMob and AppLovin publishers outside the US.
Some links are referral links. They cost you nothing and may earn this site a commission.
Read next
Rewarded Video vs Interstitial Ads: Which Should You Use?
These two formats drive most mobile game ad revenue, but they affect players very differently. When to use each, and how to combine them without hurting retention.
Read the guideHow Much Do Mobile Ads Actually Pay? Real eCPM Ranges by Network
Realistic eCPM ranges by format, network, and geography, so you can set expectations before you build.
Read the guideHow AdMob Pays You: Threshold, Schedule, Payment Methods, and Getting Paid Outside the US
The $100 threshold, the 3rd-and-21st calendar, the PIN letter, and what actually decides how much of a payout you keep.
Read the guide