Ad Revenue Calculator
Estimate earnings for your app, game, or website across every major ad network. Free, instant, no sign-up.
Estimated monthly revenue
Google AdMob · iOS · Balanced global mix
$9,867per month
- Per day
- $329
- Per year
- $120,048
- Blended eCPM
- $2.27
Your setup
The default for most apps: huge demand, reliable fill, easy setup.
Based on 2024–2025 industry benchmarks. See methodology
Revenue by ad format
From estimate to payout
Every mobile network pays in US dollars by bank transfer or PayPal, monthly, once you pass its threshold. Two steps: the network itself, and an account that can receive the money cheaply if your bank cannot.
The most popular mobile ad network. Free to start, massive advertiser demand, and easy SDK integration.
Top-paying mediation platform. Runs a real-time auction across all major networks to maximize your eCPM.
Gives you USD, EUR and GBP account details that ad networks can pay into by bank transfer, then converts at the mid-market rate. The usual choice for developers paid from outside their home currency.
A receiving account that accepts network payouts in USD and other currencies, with local withdrawal in 190+ countries. Common among AdMob and AppLovin publishers outside the US.
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How the estimate is built
Three inputs, one formula. Every figure on this page comes from the same published benchmarks, and the math is documented in full.
Read the methodology- 1
Pick your platform and network
Choose iOS, Android, or web, then your category and ad network. The options adapt to what is relevant.
- 2
Describe your audience
Set daily users or monthly visitors and the geographic mix. Toggle ad formats and how often each one shows.
- 3
Compare and adjust
Read daily, monthly, and annual estimates, then rank every network side by side against the same inputs.
Understanding ad revenue
Ad revenue comes down to one idea: how much advertisers pay to reach 1,000 of your users. On mobile that number is called eCPM (effective cost per mille); on the web it’s called RPM (revenue per mille, per 1,000 pageviews). Multiply by your traffic and you have your revenue.
The rate isn’t fixed. It swings with your ad format (rewarded video pays many times more than a banner), your audience geography (US and UK users are worth far more than emerging-market traffic), your category, and the network you monetize with. This calculator models all four.
Guides
Practical reading on eCPM, ad formats, and choosing a network.
AppLovin MAX vs AdMob: Which Pays More in 2026?
Both are giants of mobile monetization, but they win in different situations. A payout comparison, with the reasons behind the gap.
Read the guideWhat Is eCPM? A Plain-English Guide for App Developers
The one number every monetization dashboard is built around, explained in plain English with worked examples.
Read the guideRewarded Video vs Interstitial Ads: Which Should You Use?
These two formats drive most mobile game ad revenue, but they affect players very differently. When to use each, and how to combine them without hurting retention.
Read the guideHow Much Do Mobile Ads Actually Pay? Real eCPM Ranges by Network
Realistic eCPM ranges by format, network, and geography, so you can set expectations before you build.
Read the guideGoogle AdSense vs Mediavine: Which Is Better for Your Blog?
AdSense gets you started; Mediavine can multiply your RPM. What each pays, what each requires, and when the switch is worth it.
Read the guideHow Much Do Websites Earn From Ads? RPM by Niche (2026)
The same 1,000 pageviews can earn 40 cents or 40 dollars depending on your niche. Realistic RPM ranges and what drives them.
Read the guide7 Ways to Increase Your App's Ad Revenue Without More Downloads
You don't always need more installs to earn more. These seven levers grow revenue from the users you already have.
Read the guideWebsite Ad Formats Explained: Banner vs Native vs Interstitial vs Sticky
A page-first way to choose between banner, native, interstitial, and sticky units without wrecking the reading experience.
Read the guideHow Apple's App Tracking Transparency Changed Mobile Ad Revenue
In 2021, one Apple software update rewrote the economics of mobile advertising. What changed, why iOS eCPMs recovered, and what it means for an app launching today.
Read the guideHow AdMob Pays You: Threshold, Schedule, Payment Methods, and Getting Paid Outside the US
The $100 threshold, the 3rd-and-21st calendar, the PIN letter, and what actually decides how much of a payout you keep.
Read the guideWise vs Payoneer for Ad Network Payouts: Fees, Speed, and Which One to Open
Both give you US dollar account details so networks pay you like a US bank customer. They differ on what receiving and converting cost, and where they are available.
Read the guideAd Monetization Glossary: Every Term Explained in Plain English
Ad tech loves jargon. This is the plain-English reference for every term you'll run into while monetizing an app, game, or website.
Read the guideAd Revenue FAQ: Straight Answers to the Questions People Actually Ask
The questions people search for most, each answered directly and linked to the fuller guide.
Read the guideFrequently asked questions
How accurate is this ad revenue calculator?
It produces an informed estimate, not a guarantee. The eCPM and RPM figures are blended 2024–2025 industry benchmarks. Your real earnings depend on fill rate, seasonality, app quality, ad placement, and how engaged your users are, so treat the output as a realistic ballpark, then validate it against your own live data.
What's the difference between eCPM and RPM?
eCPM is effective cost per 1,000 ad impressions and is the standard metric for mobile apps. RPM is revenue per 1,000 pageviews and is how web ad networks report earnings. Both normalise revenue to a per-thousand basis so you can compare placements and networks fairly.
Why does geography change my estimate so much?
Advertisers pay far more to reach users in Tier 1 countries (US, UK, Canada, Australia) than in many Asian, Latin American, or African markets. A US-heavy audience can earn several times the eCPM of an emerging-market audience for the exact same app, which is why the geographic mix slider has such a large effect.
Does iOS really pay more than Android?
Generally yes. iOS users tend to spend more and are considered higher-value by advertisers, so iOS eCPMs typically run around 30% higher than Android for comparable apps. This calculator applies that premium automatically when you select iOS.
Which ad network pays the most?
There is no single winner. It depends on your format mix, audience geography, and scale. Mediation platforms like AppLovin MAX often top the charts at scale because they auction every impression across many demand sources. Use the Compare Networks tab to rank every network for your specific settings.