Raptive RPM Calculator
Estimate what your site would earn on Raptive, formerly AdThrive, and whether you clear its 25,000-pageview bar.
Your setup
Highest RPMs in the business. Open from 25K monthly pageviews since late 2025, with mostly Tier-1 traffic.
Based on 2024–2025 industry benchmarks. See methodology
How it adds up
Which networks will take you now
At this size you qualify for the premium networks. Raptive opens at 25,000 pageviews and Mediavine qualifies on about $5,000 a year in ad revenue. Newor Media is the option without an exclusivity contract.
The highest RPMs in the business. Open from 25,000 monthly pageviews with mostly Tier-1 traffic.
Pays 3–5× AdSense RPMs. No session minimum; qualifies on roughly $5,000 a year in ad revenue.
Managed header bidding with no exclusivity contract, aimed at sites that have outgrown AdSense but are not yet at premium-network scale.
Some links are referral links. They cost you nothing and may earn this site a commission.
What this calculator assumes for Raptive
Raptive, the network that was AdThrive until 2023, posts the highest RPMs of any mainstream ad management company. Since late 2025 it accepts sites from 25,000 monthly pageviews, down from 100,000, provided the traffic is mostly from the US, UK, Canada, Australia, or New Zealand and the content is original. It manages placements and density for you, runs header bidding across premium demand, and offers an RPM guarantee to sites switching from another managed network.
The benchmarks describe a content site with engaged, mostly Tier-1 readers, which is the only kind Raptive takes. Tier 1 is the US, UK, Canada, and Australia; Tier 2 is Western Europe and developed Asia-Pacific; Tier 3 is the rest. Niche multipliers range from 0.8 for gaming to 2.8 for finance. If your geographic slider sits left of center, treat the estimate as what you would earn after the audience shifts, because the application itself would not pass.
| Audience | Base RPM |
|---|---|
| Tier 1: US, UK, Canada, Australia | $36.00 |
| Tier 2: Western Europe, developed Asia-Pacific | $13.00 |
| Tier 3: rest of the world | $3.00 |
The base RPM is then multiplied by your niche:
| Niche | Multiplier | Tier-1 RPM after multiplier |
|---|---|---|
| General Blog | 0.9× | $32.40 |
| News / Media | 1.1× | $39.60 |
| Tech / Dev | 1.5× | $54.00 |
| Finance / Business | 2.8× | $100.80 |
| Lifestyle / Recipe | 1.0× | $36.00 |
| Gaming / Guides | 0.8× | $28.80 |
| Tool / Calculator | 1.2× | $43.20 |
| Health / Wellness | 1.3× | $46.80 |
These are blended benchmarks for a well-run site, calibrated in June 2026 against published industry reports, not the median publisher. The full method is on the methodology page.
Worked examples
Three sites run through the calculator with its default settings. Change any input above and the estimate updates instantly.
| Scenario | Monthly visitors | RPM | Per month | Per year |
|---|---|---|---|---|
| Lifestyle site right at the barLifestyle / Recipe, mostly US, UK, Canada, and Australia | 25,000 | $29.10 | $728 | $8,730 |
| Established lifestyle siteLifestyle / Recipe, mostly US, UK, Canada, and Australia | 100,000 | $29.10 | $2,910 | $34,920 |
| Large food siteLifestyle / Recipe, mostly US, UK, Canada, and Australia | 500,000 | $29.10 | $14,550 | $174,600 |
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How Raptive pays
- When: Net 45: each month's earnings are paid by the 15th of the month after next.
- Minimum: $25, or $100 for wire transfers; smaller amounts defer to the next payment.
- How: Direct deposit, PayPal, and wire.
Raptive guarantees creator payments even when an advertiser fails to pay. Payout timing across the web networks, and how to receive dollars outside the US, is covered in the Wise vs Payoneer guide.
Raptive questions
What are Raptive's requirements in 2026?
25,000 monthly pageviews, at least half of them from the US, UK, Canada, Australia, or New Zealand, original long-form content, a site in good standing with Google, and no history of invalid traffic. The 100,000-pageview bar that AdThrive was known for was lowered in late 2025.
What RPM does Raptive pay?
Often $20 to $40 for lifestyle, food, and home sites with US readers, and higher in finance and parenting. The calculator's Tier-1 benchmark is $36 before the niche multiplier, Tier 2 is $13, and Tier 3 is $3. Raptive's own reporting shows RPM by page, which is where the placement work it does becomes visible.
Does Raptive have a referral program?
Only for creators already on Raptive: an existing publisher who refers a site earns $250 at 25,000 to 99,000 pageviews or $1,000 at 100,000 and up. There is no public affiliate program, so a site offering you a Raptive referral link is not earning from it, and this one is not either.
Raptive or Mediavine?
If you clear 25,000 mostly Tier-1 pageviews, you can apply to Raptive today; Mediavine's main network wants about $5,000 a year in ad revenue first, with Journey below that. Raptive tends to edge Mediavine on RPM; Mediavine tends to win on dashboard and support. Either is a large step up from AdSense, and switching between them later is common.
Apply to Raptive at 25,000 pageviews
Below the bar, Journey by Mediavine takes sites from about 1,000 Tier-1 sessions and Newor Media runs header bidding with no exclusivity contract.
The highest RPMs in the business. Open from 25,000 monthly pageviews with mostly Tier-1 traffic.
Mediavine's on-ramp for smaller sites. About 1,000 Tier-1 sessions a month gets you Mediavine's ad tech before you qualify for the main network.
Managed header bidding with no exclusivity contract, aimed at sites that have outgrown AdSense but are not yet at premium-network scale.
Some links are referral links. They cost you nothing and may earn this site a commission.
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